Employer Value Proposition
STAND OUT AMONGST YOUR COMPETITORS AS BEING A GREAT COMPANY TO WORK FOR
What is an Employer Value Proposition (EVP)?
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What is an Employer Value Proposition (EVP)?
An Employer (or sometimes called Employee) Value Proposition is what makes you stand out amongst your competitors as being a great company to work for. In a highly competitive labour market, having a strong EVP will make a significant difference in attracting and retaining the best industry talent.
It is made up of a number of different components split across external brand perception and internal brand experience. These can be seen in the chart below.
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Benefits to building a strong EVP
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Benefits to building a strong EVP
The importance of investing in developing a strong employer brand cannot be underestimated in terms of the ability to attract high quality candidates as well as reducing overall costs:
- 95% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities
- 83% of job seekers are likely to research company reviews and ratings online when deciding on where to apply for a job
- 40% of passive candidates would accept a new position without an increase in pay if the company had a good employer brand
- 50% of candidates say they wouldn’t work for a company with a bad reputation – even for a pay increase
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Key elements of what employees look for in an EVP
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Key elements of what employees look for in an EVP
Our view of what employees look for in an EVP includes:
- What makes an employee proud to work for the brand?
- Is there a mission/vision that employees really believe in?
- Why do people stay?
- Are there training and development opportunities enabling career progression?
- Aside from salary, what other benefits are offered to employees?
- Is there a social aspect to the brand – do they encourage or financially contribute to team building events and social outings?
- Are there any opportunities to impact on the local community?
- How hierarchical is the business – are directors accessible?
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How to build an EVP
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How to build an EVP
In order to build a competitive EVP, we would undertake the following:
- Qualitative research amongst your existing candidate pool to ascertain current view of your brand
- Engaging with existing managers and employees to understand existing employee perception
- Consulting with HR to establish the current messages on what’s unique about the brand
- In-depth review of careers page to determine the current EVP
- Analysis of social media presence and engagement
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Free Consultation
Tell us what your challenge is and we’ll provide a free consultation on how we can create a tailored solution for you that demonstrates better quality and value than your current strategy.
or call us on 020 3871 8132
Monday to Friday, 9am ‘till 5pm